Onboarding & Your Brain
Help Aurrra understand who you are, who you create for, and what makes your voice yours.
You do not need a polished brand statement to get started. A specific, honest description gives writing tools more to work with than “professional, engaging, and authentic.” You can deepen it over time.
The onboarding screen
- Who are you, and what do you do? Describe your work, experience, audience, and how you explain things. Include details you want reflected in your content.
- What do you create content about? Name your niche and a few recurring subjects. “Product photography for small shops using a phone” is more useful than “photography.”
- Where should people find you? Add your website or channel if you have one. This step is optional.
- Select Get started to finish. If you want to explore first, use Skip personalization and return to your settings later.
What goes into a useful Brain?
Think of your Brain as a working brief for your voice: your background, audience, point of view, real examples, and writing preferences. It helps explain both what you know and how you would say it.
- Identity: your experience and the limits of what you can claim.
- Audience: who you help, what they know, and what they struggle with.
- Point of view: the ideas you return to and why you believe them.
- Voice: actual phrases, sentence patterns, humor, and words you avoid.
- Evidence: stories and examples you have approved for use.
- Boundaries: private details, unsupported claims, and topics to leave out.
Where to use it today
Save the voice description in Settings → Brain. Niche, website, and calls to action currently live in Settings → Profile. Keep your full brief as a reusable document. Preparing one complete brief does not automatically merge those settings or update existing scripts.
Build yours with a template
Choose a worksheet if you like writing things out, or let your preferred AI assistant interview you. Both approaches produce a brief you can review and reuse.
Fill-in Brain worksheet ↓
Prompts for your background, audience, voice, examples, and boundaries. Markdown file.
Guided interview prompt ↓
Paste into your AI assistant. It asks one question at a time and drafts a brief for your review. Markdown file.
- Download a template. Open the Markdown file as plain text, or paste the interview prompt into an AI assistant you use.
- Answer with examples. You can skip any question. The interview should ask follow-ups instead of inventing missing information.
- Read the resulting profile and correct anything that does not sound like you. Keep confidential details out of the material you share.
- Copy the reviewed voice brief into Brain and save it. Keep it under the current 10,000-character limit; update the separate Profile fields where needed.
- Generate a draft and compare it with your own writing. Refine your brief based on specific differences.
Example: Maya’s creator Brain
This is a fictional product photographer’s completed brief. Notice how it includes practical examples, limits, and phrases she would actually use. Replace the substance with your own experience.
Identity and experience
I’m Maya, a product photographer who helps independent shop owners make clear, inviting product photos with the equipment they already have. I spent six years photographing ceramics, skincare, and handmade accessories for small shops. I now teach through short demonstrations and behind-the-scenes videos. I’m comfortable explaining light, composition, and simple editing. I don’t present myself as a business coach or promise that better photos will increase sales.
Audience and their situation
I speak to people who make or sell physical products and take their own photos. They usually have a phone, a window, a small workspace, and limited time. They know their products well but may not know photography terms. Their questions sound like: ‘Why is the label blurry?’, ‘How do I stop that reflection?’, or ‘Can I do this without buying lights?’ Start with the problem they can see. Explain any technical term before relying on it.
Topics and point of view
My recurring topics are window light, simple backgrounds, reflective surfaces, consistent framing, and small editing adjustments. I believe learning to notice light matters more than buying another accessory. I show one change at a time so viewers can see what helped. If a setup works only in certain conditions, name those conditions. Don’t say a phone can replace every professional setup; explain when this particular approach is enough.
Voice and language
I sound like a patient friend standing next to you at the table. Use contractions, concrete verbs, and mostly short sentences. A longer sentence is fine when it explains why something works. I’m warm but not relentlessly upbeat. A little dry humor is welcome, especially about my own mistakes. I say ‘Try moving it a little closer to the window’ and ‘Here’s what changed.’ I don’t say ‘unlock your potential,’ ‘game-changing,’ ‘guaranteed,’ or ‘this one hack.’ Don’t open every video with a question or add exclamation marks to manufacture excitement.
Stories and examples I can use
Early on, I tried to fix a shiny jar by adding more light. The extra light created another reflection. Moving the jar and changing the angle worked better. That story is useful when explaining why a small physical adjustment can beat a complicated edit. Another example: I marked the position of my phone and product with removable tape to keep a batch of photos consistent. Use these as personal experiences, not universal rules. Don’t invent client names, revenue results, or exact time savings.
What my writing sounds like
‘That bright stripe isn’t a problem with your camera. It’s the window showing up in the jar. Before you change any settings, turn the jar a little and watch the stripe move.’ Another sample: ‘You don’t need to redo the whole setup. Take one photo, move the white card closer, and take another. Now compare the shadow under the lid.’ Avoid a line like ‘Transform your brand with breathtaking imagery.’ I’d say ‘Let’s make the label easier to read.’
Format, boundaries, and next steps
Most of my videos are 30–60 seconds and show one visible improvement. Begin with the problem, demonstrate a change, and show the result using the same framing. Mention any equipment needed before the demonstration. Keep the spoken script easy to say while working with my hands. Don’t imply a before-and-after comparison used identical conditions if it didn’t. End with a useful next action, such as trying the setup on one product. Mention a guide only when I supply the actual title and link; do not invent an offer, discount, or deadline.
Keep improving it
When a script sounds generic, identify the problem: too much hype, the wrong audience assumption, a made-up story, or a phrase you would never use. Add a concrete correction and a better example to your Brain. Saved context guides future writing where personal context is used; it does not train a private model or guarantee a perfect draft.
Continue with Profile & Brand Voice for settings, or Scripts to turn your brief into something you can edit.