Instagram Research
Aurrra's Instagram research gives you access to creator profiles, posts, and Reels across the platform. Use it to study what's working on Instagram and bring those insights into your content workflow.
Unlimited usage
Instagram research is included with every plan at no credit cost. Search as much as you like — there are no per-query charges.
What You Can Do
The Instagram research tab lets you search for creators by username or keyword, browse their recent posts and Reels, and review engagement metrics like likes, comments, and shares. It's a great way to cross-reference trends you find on YouTube or discover platform-native content angles.
Step-by-Step
Search for a creator or topic
Navigate to Research → Instagram and enter a creator's handle or a keyword. Aurrra will pull matching profiles and surface their recent content.
Browse posts and Reels
Results display as a visual grid. Each card shows the post type (image, carousel, or Reel), caption preview, and engagement stats. Click any post to expand it and read the full caption.
Analyze engagement patterns
Look for posts that significantly outperform the creator's average — these are the Instagram equivalent of outliers. Pay attention to hooks in captions, content formats, and posting cadence.
Save what inspires you
Add standout posts to your collections or note the creator for a watchlist. Combining Instagram research with YouTube research gives you a multi-platform view of what resonates with your audience.
Cross-platform research
Many creators post across YouTube and Instagram. Use Instagram research to study their short-form strategy, then check their YouTube channel for long-form approaches to the same topics.