Find an idea with YouTube outlier research
Search a topic, inspect outlier scores in context, and save references before developing your own angle.
Updated October 23, 2026 · Aurrra team
1. Open YouTube Research
Search a specific topic or audience problem. Review the displayed credit cost before running the search.
2. Compare relevant results
Look at the title, channel, publish date, views, and outlier score. The score uses an estimated channel baseline when available. Provider scores and fallback values can also appear; it is not a prediction for your video.
3. Analyze a reference
Open a result to examine the transcript and available analysis. Check the cost before requesting analysis. Note the question the video answers and how its title and thumbnail set expectations.
4. Save the useful pattern
Save references to a collection. Write an original brief with your own evidence and experience, then use it as context for a script.
Continue with YouTube research or creator guides.