Watchlists

Watchlists let you track your favorite creators across platforms in one place. Add YouTube channels or Instagram profiles to a watchlist and Aurrra will keep their latest content at your fingertips — no more jumping between tabs to stay current.

Watchlist view showing tracked creators and their latest videos

Your watchlists keep creator content organized and up to date

Why Watchlists?

Great content starts with knowing what's happening in your space. Watchlists turn passive browsing into active research by letting you curate a feed of creators whose work you want to study, learn from, or respond to.

Step-by-Step

Create a watchlist

Head to Watchlists in the sidebar and click New Watchlist. Give it a name that reflects the niche or theme — for example, "Finance YouTubers" or "Fitness Reels Creators."

Add channels and creators

You can add creators directly from your research results. When you're viewing a YouTube channel or Instagram profile, click Add to Watchlist and pick the list you want. You can also add creators manually by pasting a channel or profile URL.

Adding a creator to a watchlist from research results

One click to start tracking a creator

Browse their latest content

Open any watchlist to see a combined feed of recent uploads from every creator in that list. Click into individual videos or posts to analyze them, or save them to a collection for later.

Organize by niche

Create separate watchlists for different niches or content formats. This keeps your research focused and makes it easy to spot trends within a specific space rather than across everything at once.